The story behind the colour
Lip & Cheeks is Italian colour, made for Pakistani skin — built on the belief that makeup should reveal you, never redraw you.
Made to enhance, never to mask
Lip & Cheeks began with a simple frustration. The colours we loved from Italy — the milled pigments, the soft finishes, the way a good blush seems to come from underneath the skin — were never quite made for us.
So we kept the craft and changed the canvas. Every formula is developed in the Italian tradition, then re-balanced for the warmth of Pakistani skin: golden and olive undertones, deep and fair, all considered from the first swatch.
The result is colour that feels like a second skin — buildable, comfortable, and flattering on the person wearing it. Not a mask. An enhancement.
We believe beauty should bring out what's already there — a flush, a glow, a little more you — and nothing you have to live up to.
It's why every shade is soft, wearable, and made to flatter rather than transform.
Our values
The promises behind every lip and cheek we make.
Italian tradition
Formulated with milled pigments and time-honoured craft.
For your undertone
Shade-matched for golden, olive and deeper skin.
Cruelty-free
Never tested on animals, at any stage. Always.
Skin-kind
Dermatologist-tested and comfortable to wear all day.
From Parma to Pakistan
Every shade travels the same path, from first formula to finished colour.
Formulated in Italy
We start with the Italian craft of milled pigments and soft, second-skin textures.
Shade-matched at home
Each colour is re-balanced for golden and olive undertones, tested on real Pakistani skin.
Made with care
Small batches, dermatologist-tested, cruelty-free — finished to a standard we'd wear ourselves.
I wanted a brand where every woman could find her colour — not someone else's idea of it. That's the whole reason Lip & Cheeks exists.
With love,
The Lip & Cheeks family
Founders · Islamabad